Clorox

CLEAN. DISINFECT. PROTECT.

Moms are looking for an easy, yet effective, solution to do all of the above when it comes to their home. But with the scare rise of H1N1 and the multitude of products on the market, keeping a home clean and safe germ free can be confusing. When Clorox, one of the most trusted brands for cleaning, set out to show how easy and effective Clorox® Regular-Bleach and water can be at cleaning and disinfecting- we needed something simple. We decided to show, rather than tell, some of the surprising uses of Clorox® Regular-Bleach.

Working closely with Clorox, we created a concept and produced a set of vignettes for use online to showcase the surprising uses and ease of cleaning with Clorox® Regular-Bleach. We created a series of videos that stand alone in their genre of 'how to' marketing.

Clorox® Regular-Bleach is not only for the white load in the laundry. It can clean everything from a baby’s bottle to the kitchen countertops. To successfully combat negative views and convert fearful bleach users, our messaging had to illustrate clean, simplicity and safety. The short, simple and straight-forward videos do just that.