Carnage.
Intimidation.
Destruction.
Humiliation.

The definitive terms of the hardcore gaming lexicon.
This is why serious gamers game.
This is how they define winning:
On hardcore terms
On hardcore specs
One headshot at a time.

So when Dell and Alienware set out to make the final argument in gaming technology, the ad had to be just as absolute.

Meet Alienware - powerful, precise, utterly pitiless.
Enter Dell - furious, ferocious, positively feral.
Now, let them show you what they've got.
Better yet, connect with them - pull the trigger yourself.
Then stand back as gaming on their terms becomes gaming on your terms.

Wield maximum power.
Feel maximum performance.
Experience maximum pwnage.
Because playtime is over.

Working closely with Dell, Alienware, and GameSpot, we developed a never before done, 5 episode, interactive ad execution. Using custom illustration, sound and animation, we personified two gaming systems and bought them to life through a sequential storyline. Each episode not only demonstrated a given system's capabilities, but branded it as well. It garnered massive results with clickthrough rates at 9x the national average, a 3.5x increase in daily sales, and monstrous buzz.